Monitoring & Discovering Bad Backlinks – 5 Step Guide for SEO Executives

Posted on Posted in search engine marketing, SEO

With the rise of advanced online tools and better link indexes, it has been really easier for SEO executives to find out bad backlinks. But still, some executives are not sure about the best method of this process. In this post, we will help them by revealing the best method of monitoring and discovering bad backlinks. You will need tools like Link Explorer to accomplish the job. So, read on to know about the process in details.

The Basic of Determining the Worth of a Link

You need to check several components in order to determine the real worth of a link. You have to check whether the link is bad or not. Based on this judgement you also have to decide whether you should remove the link or not. In this section, we will share 3 of the most common factors that professionals use to determine the riskiness associated with a link.

  1. Trust Metrics:

    Several metrics are available in this industry that you can stick with to judge the value of a link. Two of them that come to our mind very often, Majestic’s Trust Flow and Moz’s Spam Score. Professional search engine marketing company in India, as well as in the other countries in the world generally takes reference from both these tolls because they address completely different things. For example, Moz’s Spam Score predict the chances of getting banned of a domain in the future. On the other hand, Trust Flow shows the trustworthiness of domains. Webmasters are always suggested to check both the scores in order to spot a bad link.


  1. Manipulating with Anchor Text:

    Professional SEO executives understand the importance of anchor text. It plays a crucial role in improving organic ranking. However, not all the webmasters will allow you to pick any anchor text for linking your website. In a situation like this, you have to choose the anchor text very carefully to link your website.



  1. Low Authority:

    If you want to build high authority for your website then you cannot choose low authority websites for its link building campaign. If you find that there’s a huge difference between its Domain Authority and Page Authority then you should take it as a major concern. There are many companies that offer search engine optimization services in India, as well as in the other countries in the world. You can consult one of them in order to determine the authority of different sites correctly. You can also use the Moz’s Link Explorer: to check the authority of a website.


  • Step 1 – Get Backlink Data First

This is the first and also the easiest step of this guide. You can check the backlink data from Link Explorer’s backlink index. In the landing page of Link Explorer, you will get the Inbound Links option on the left-hand side of your screen. On the Inbound Links page, you will get a search bar. Just put your link there that you want to analyse.

Get Backlink Data First

After that, you have to click on the export button. This tool can be your best pick for finding anchor text.

  • Step 2 – Get Anchor Text

With this tool it will be really easier for you to get anchor text. Due to this reason even professional search engine marketing company in India as well as in other countries use this tool. You will find the Anchor Text section in the Link Explorer page. You will get the option below of the Inbound Links section. After getting the Anchor Text ideas you can simply download its CSV file by clicking the Export button. You won’t need any other filters here.

Get Anchor Text

  • Step 3 – Determine the Value of the Anchor Text

To address this issue you can take the advantages of Moz’s Keyword Explorer’s Keyword List. This is a great tool that you can use to find quality anchor text for manipulating other webmasters.

Here it is important to remove some extraneous anchor text. For example you can pick those anchor texts that are not related with your target page. After removing unnecessary anchor texts, Moz will just copy and paste the anchor text into new list for Keyword Explorer.

When you will put the anchor text into the Keyword Explorer, you will get the search volume of different terms. Here you can use the search volume of your target anchor text as a proxy for the manipulated anchor text.

Determine the Value of the Anchor Text

  • Step 4 – Amalgamate, Filter, Categorize & Model

Now you have to merge the data of exported backlinks and the list of keywords. First of all, open the backlink file in to an excel sheet and remove the duplicate domains. By following the steps mentioned in the images below it will be easier for you to spilt URLs into different column.

After completing this step you have to remove the duplicate domain anchor texts. Here you do not have to limit yourself to one link per domain. This is one of the biggest mistakes that most of the SEOs do. But professional companies that offer search engine optimization services in India, as well as in the other countries in the world never make this mistake.

After removing the duplicate links you will be able to sort down the list. As a result it will be easier for you to judge the real worth of a link. Here you have to do one more thing. In this stage you also have to merge the search volume data that you have got from Keyword Explorer.

After opening the exported file you can copy and paste the data in the 2nd sheet of the excel file. You can also name the two sheets as “Anchor Text Data” and “Raw Data”

  • Step 5: Build the Link List

Moz’s Link Explorer doesn’t just let its users hang with analysis only.  It will also help you with SEO.

This Link List will help you to track all the metrics including whether a link has been removed or not.

Final Word

By following the steps mentioned above it will become easier for you to discover bad backlinks.