Digital Marketing 101 – Ultimate Guide to Online Visibility

Posted on Posted in digital marketing, search engine marketing

When you are getting a good amount of traffic on your blog or website, you get the opportunity to take different types of marketing initiatives. However, when you do not get traffic organically you get forced to spend money on different types of paid marketing tactics.

You can say that it takes money to drive traffic to your website. In addition, having traffic on your website will also help you to make money. Most of the businesses take this for granted and without checking their conversion rate they end up investing in paid marketing. As a result, they manage to boost their reach but fail to achieve their sales goals. This is one of the biggest mistakes millions of marketers make. But if you want to make the most of your digital marketing campaign then you have to focus on building brand reputation and domain authority.

Earning Trust

Whenever it comes to drive more traffic to a website, businesses generally want to have a great result for least amount of work. However, you can’t achieve success online if you don’t build a future-proof strategy and give your best in the field. To address this issue you can hire the best internet marketing company in India, as well as in the other countries in the world according to your preference for getting the best result.

Based on your budget and marketing needs you can hire a professional company or get the job done by your in-house team. The approach you take hardly matters here but if you are serious about your digital marketing campaign then you have to focus on gaining Google trust. Without it, your digital marketing performance won’t be stand out.

If you want to boost the online marketing performance of your business then you have to understand the importance of building Google’s trust. Google has over two hundred plus ranking factors but it will be alright if you focus on the three main elements of digital marketing. In the below section we will take you through the list of the 3 main component that will help you to unlock the secret of digital marketing. Each of the elements will help you to build trust.

importance of building Google's trust

Trust Element #1: Authority

The authority of a website is one of the most important ranking factors. In fact, Google has also clearly mentioned the fact that they will take the authority of a domain as the most important ranking factor. So, when availing professional search engine marketing services you need to ensure the company offers quality services and help clients to build domain authority.

Trust Element #2: Indexed Age

If you have a young heart, you can say that age is just a number. But digital marketers do not have the luxury to say it because the indexed age of your website plays a crucial role in digital marketing. Search engines generally check two things here:

A)  The date Google found your website

B)  What has happened between Google first found your site and the present day

Trust Element #3: Content

We all know that content is the king in the digital marketing kingdom. It has always been a success deciding factor and it will always be.

Types of Digital Marketing

Online or digital marketing can be categorized into many different types but in this post, we will only discuss the ten most influential of them.

Types of Digital Marketing #1 Search Engine Optimization (SEO)

SEO is one of the most important tactics of digital marketing. Availing professional search engine optimization services will help you to boost the organic ranking of your website.

#2 Social Media Marketing (SMM)

You can also use different social media channels like Facebook, Instagram and others to boost your online reach.

#3 Search Engine Marketing (SEM)

Every professional internet marketing company in India offers comprehensive SEM services. It helps businesses to boost their marketing performance through different paid channels.

#4 Pay per Click Ads

This is one of the best methods that can make your website visible on the search engine result page one. If you have a good marketing budget then you should definitely opt for it.

#5 Email Marketing

This is a popular digital marketing approach that you can take to target your potential customers in a direct way.

#6 Video Marketing

Video marketing can be referred as the best way of boosting the outreach of any business. You can use platforms like YouTube to make the most of your video marketing campaign.

#7 Blogging

Blogging is referred as the secret weapon of marketing. You can use its power to achieve your marketing goals faster.

#8 Affiliate Marketing

This is a process (or you can also say it is an art) of marketing products for other ventures.

#9 Content marketing

This is a free and most powerful organic method that you can choose to boost the marketing performance of your business.

#10 Influencer Marketing

This is one of the best search engine marketing services that can help you to make the most of your campaign by using other’s influence. It will help you to create a marketing wave faster.

So, this is all about digital marketing, its trust elements and different types. Hope the post has helped you to understand everything about digital marketiing.