A modern-day business organization can only drive huge amounts of traffic beyond geographical boundaries and earn profits if its website manages to appear on the foremost pages of Google and other prominent search engines. In addition to fabricating and implementing relevant strategies starting from publishing engaging content consistently to investing in responsive design, entrepreneurs must be cautious of not making certain major mistakes. Do you wish to know what they are? If yes, make sure to buy some time and take a close look at the below-mentioned pointers.
- Targeting Wrong Keywords
According to the top-notch providers offering affordable search engine optimization services, carrying out a comprehensive research and jotting down keywords applicable to the concerned niche is a viable way through which site rankings could be properly improved. Now rather than relying upon generic terms, it would be better to find out complete and more natural phrases.
- Treasuring Lost Links
A website’s position in the result page might drop down due to lost links. To resolve this particular issue as soon as possible, one needs to make use of tools such as Majestic, Ahrefs, or a backlink checker offered by the CognitiveSEO, all of which could thoroughly evaluate a link profile and offer nearly real time information.
- Not Clearing Broken Redirects
Having a definite 301 redirect plan is essential in case a person is planning to launch a new website, structurally change the existing one, or shifting to a brand new server. Doing so would inform the visitors along with the search engines about the new address of the site and quite successfully preserve its rankings.
- Receiving a Google Penalty
Renowned professionals working in a credible search engine marketing company of India have stated that Google often penalizes a website by bringing down its rank. Looking out for notifications inside the search console account or warnings in the section of manual actions would let one pinpoint and fix the problem immediately.
- Not Adhering to Google Algorithmic Updates
Google is continually altering its algorithm and introducing diverse types of trends. Not keeping pace with these changes would force a site to be lost in the crowd. For avoiding being suppressed by Google’s updates, a business must rely upon social media and cross-channel marketing tactics.
- Insufficient Page Speed
A website would never be indexed by the search engines if its pages do not load within a stipulated time period. Highly proficient and adequately experienced professionals who hire dedicated SEO expert in India have said that anything more than 3 to 5 seconds can utterly frustrate users compelling them to leave forever.
- Not Monitoring the Competitive Sites
Being thoroughly acquainted with the approaches undertaken by the competitive companies and closely monitoring their activities in terms of content promotion, link building, etc. would most certainly allow a business to stay ahead of the curve. Tools such as Versionista and Wayback Machine can help to see the changes made by competitors.
- Plenty Server Issues
A site would most surely lose ranks on the search engine result pages (SERPs) if it suffers from a series of server issues, which are in turn result of an empty markup or broken caches. One must get rid of the said problems immediately because neglecting them can hamper user experience to a great extent. Fetch and Render tool is great for identifying errors in the server logs.
- Unreliable Meta Tags
Meta tags are generally created for allowing visitors to understand what the concerned site is all about. Not posting these descriptions and titles reliably can adversely affect search engine rankings. Providers offering quality local search engine optimization services have repeatedly stated that using the same tags for numerous pages or overgeneralized tags can alleviate interest of users.
- Duplicate Content
Google defines duplicate content as substantial write-ups, which appear within or across domains having complete or partial similarity with other blogs and articles. Although not always considered as malicious, when a business owner intentionally copies content for manipulating ranks or increasing number of visitors, his or her site usually faces disastrous consequences.
Keeping the ten mistakes stated above in mind and avoiding them can allow a website to obtain top ranks on search engines and reach unimaginable heights of success.