Google’s John Mueller found answering questions regarding when combing pages makes sense and when it does not on Webmaster Hangout. Gradually, he took the opportunity to explain why one should go for the same and why one shouldn’t. The most interesting part, but not surprising at all that came out of the conversation is that combining authority signals is not the utmost considerations to make.
Is it Helpful to Get Top Rankings by Combining Web Pages?
The answer that has was discussed in the conversation by John Mueller was clear. He was specific that joining web pages by amalgamating two weaker pages into a single page might bring a pertinent and strong web page.
But then again the advice had a counterpart in the form of caution that the web pages must be corresponding and should focus on a solo theme superior as a shared page as compared to the assortment of weaker pages.
Combining Relevance Signals
The fact that leads to the beginning of the discussion was all about uniting the authority metric of different weaker pages to come up as a strong page, i.e. something that has more authority.
When it comes to joining content with different ranking, the question arises – If we combine the pages mutually, will there be higher ranking mainly because of the amalgamated “authority” signals?
Well, in this context it gets extremely important to assert that not only Jon Mueller buy many other Googlers have explained the overall SEO concept of domain authority previously and has also negated the fact that Google uses domain authority.
John decided to overlook this very facet regarding the inquiry and concentrated on the significance of the pages together. He also focused on the fact whether combined page makes an impact as a document on a particular topic.
The questions that let the foundation of the discussion was –
“The “non-existent” metric of authority, my particular question, from that perspective, for example, a site ranks for a certain topic, a certain subject matter. You have a site ranking on position five, and another one on position six and they kind of have good authority, page one.
If you merge them and they make some signals that merge into a single piece of content on the same topic, would it move up your rankings?”
The reply that John Mueller made was –
“Probably. I think that’s something that generally… we see if you take two or three or four kind of weaker pages and merge them into one, even within the same site or externally, then that’s something where we can say that this is a stronger page.
We can see that… more parts of the site are referring to this one single piece of content, so it’s probably more relevant than those individual small pieces that you had before.”
The response that came from John Mueller seems to be confirming that since every other page of the site are simply an indication to a single on the contrary to multiple pages suggesting that this is a stouter signal of significance.
The Significant of a Primary Topic
There was a separate contributor in the hangout conversation, and he came up with a narration of having two different combined pages with separate themes and seeing that the subsequent page ranked poorly as compared to other two different pages independently.
In a nutshell, merging the signals as well as backlinks of both the pages will never lead to have higher rankings. It is because the topic of both the pages does not lie in harmony.
John Mueller has some different insight on the concept of combining pages, and they are:
“I think if you have really different pieces of content on different topics and that can happen. Because it’s basically you’re taking two completely separate pages, you’re putting them on the same page and then our algorithms have to think about like, “What’s the primary topic of this page?
Like it might be this, it might be that it might be some weird mix that we figure out.”
Considering the significance of the primary topic is extremely imperative to me. Initially, a page could be related to a single topic, but afterwards one can explore the theme from, unlike viewpoints. But even after that, it will remain all about the primary topic. And that is the content with some great depth.
Considering the other side of the coin, a page could be excessively diffuse. In this context, it suggests spreading out as well as wide-ranging. And not to mention this is inverse of focused.
Now imagine a situation when a user has a question that needs answers. It is better than the content should effortlessly offer all the answer to the questions.
The approach should always be like in a way through which the visitors have better insight about the web page just by scanning through the same.
The ultimate takeaways for combining content suggest that the content should be identical as well as balancing in order for the signals like incoming links (both internally and externally) along with all the importance they deliberate to work in an organized way to make the united page stronger.
John Mueller comments regarding combining pages that made them stronger are:
“I think that’s something that I generally try to recommend to people and if you can have fewer URLs and usually that makes it easier like from a management point of view.
But it also helps from an SEO point of view. Where we can really say, well this is… stronger content. This is something that’s referred to from a lot more places than these individual other pieces that you had before.”
Now, this comes as a great insight on how Google considers the relevance of pages.
Rather than considering regarding non-existent metrics such as Domain Authority, John Mueller’s replies motivates looks forward to a combination of web pages. This would suggest how harmonizing the pages would be to each other. This is the ultimate secret for magnificently combining pages to get higher rankings.
Pondering on the thought of how different pages can grind collectively is more like cooking. Well, certain elements do not come hand-in-hand, and some elements exist that create great satisfaction.